But Why!? is here to help you make sense of what’s happening inside your child’s brain and body, so you can respond with less frustration and more connection. Because when we understand the why behind the behaviour, everything changes.
It’s written in plain language, with real-life examples, and practical strategies you can start using right away. Inside, we’ll explore how the brain develops across childhood, what different brain structures and chemicals do, and how these things show up in everyday behaviours, tantrums, worries, big feelings, zoning out, hyperactivity, defiance, meltdowns, shutdowns, clinginess, avoidance—all of it. We’ll also look at how things like trauma, neurodiversity, or missed connection moments shape behaviour in ways that can easily be misunderstood.

Fern the fox has a busy heart and a curious mind —

and some days, her feelings feel as big as the forest around her.

Sometimes Fern feels worried, with thoughts that flutter like leaves in the wind.

Sometimes she feels sad, curling up quietly in her cosy den.

Other times she feels mad, like a storm rumbling through the trees…

and sometimes she feels happy, light and bright as a rainbow after the rain.

Join Fern as she learns to notice, name, and sit with her feelings —

discovering that every feeling is welcome, and that feelings gently pass when they’re ready.

With soothing rhymes and comforting illustrations, Fern the Feelings Fox helps children understand that all feelings are okay, and that they don’t last forever.

A perfect story for children aged 4–7 — and for the grown-ups helping them grow.